An orange wheel loader in front of a large light grey PromShyna logo
PromShyna

PromShyna

E-commerceRedesignUI/UXLogoResponsive design

An online store for PromShyna, a shop in Ivano-Frankivsk that sells tires and wheels for special machinery, such as loaders, excavators, forklifts, tractors and trucks, and delivers across Ukraine.

My role

Designer

  • Logo redesign
  • Home, category and product pages
  • Cart, checkout and delivery pages
  • Blog, contacts and 404 pages
  • Phone layouts

Team

I was the only designer and worked directly with the store’s owner. Their developers built the site.

Store pages

From search to delivery

The six pages a buyer goes through to order a tire, in the order they see them.

Home page

The home page is called Special Tire Hypermarket and starts with a filter, so a buyer can search by size or category before anything else. Below it are a slider with the catalog categories, best sellers with a cart button on each card, manufacturer logos and a short text about the store.

Filter
Inner diameter, category, size, manufacturer, price from and to
Header
Delivery phone, logo, menu, search and cart with a counter
Home page top: the header with the delivery phone, logo, menu, search and cart, the title Special Tire Hypermarket and a filter with five fields and a search button
Home page continued: eight best sellers with prices and cart buttons, a manufacturer logo slider, a text about the store next to a photo of a mechanic at a large tire, and the dark footer

Category page

A category opens with a breadcrumb and four filters for the tire size. Products sit four to a row, each with a name, a short description, the price and a cart button. The last card loads more products, and page numbers sit under the grid. A text about the store closes the page.

Filters
Tire size, seat diameter, profile width, profile height
Product card
Photo, name, description, price in hryvnias, cart button
Category page continued: four more rows of tires, wheels and oil canisters, a Show more card, page numbers up to 874, a text about the store next to a yellow dump truck, and the footer

Product page

A large photo sits next to the name and the specs. Under them are a short description, the price and the cart button. Once the item is added, the button reads In cart and has a cross to take it out again. Similar products follow under the card.

Specs
Size, model, ply rating, country, tire type, inner diameter
Product card: a red 200 litre drum of Divinol gear oil next to its specs, description, price of 7784 hryvnias and an orange In cart button with a cross, and four similar products below

Cart

Each item is a row with its photo and specs, the price, a quantity menu, the sum and a delete icon. The last row has the total, a checkout button and a link back to the store.

Cart with three items, a drum of oil, a tire and a bottle of oil, each with specs, price, quantity menu, sum and a delete icon, and a last row with Checkout, Continue shopping and a total of 23352 hryvnias

Checkout

The store sells to companies as well as private buyers, so the order form has two tabs, Private person and Company. The company tab adds fields for the legal address, tax number, bank and account number. The order list and the total stay next to the form.

Company tab
Company name, contact name, delivery address, legal address, email, tax number, bank, account, phone, message
Checkout page with the Company tab open: a column of form fields on the left and the three ordered items with prices on the right, and an Order button with the total under the form

Delivery

Payment and delivery are explained in two columns. Below them is a map of Ukraine with pins on the cities, and the four steps from order to receipt, drawn next to a forklift carrying a stack of tires.

Steps
Order, processing, delivery, receipt
Delivery page: Payment and Delivery text columns, a dotted map of Ukraine with orange pins, four numbered steps and an orange forklift carrying tires, and the footer

Responsive

Phone layouts

On phones the menu turns into a button next to the logo, and search and the cart share one line under it. The filter fields stack in one column, the category cards scroll sideways, and product cards show one at a time.

Phone with the home page: the menu button, logo, search and cart, and the category cards running past the right edge of the screen, with an All categories button
Phone with the home page top: Special Tire Hypermarket and the filter fields in one column

Inner pages

Other pages

Blog page: four posts, each with a title, topic, date, excerpt and a photo on the right

Blog

Store news and advice on choosing tires. Each post has a photo, a topic, a date and a short excerpt.

Contacts page: two sales managers with photos, phone, email and Skype, the office address and hours, and a contact form

Contacts

Two sales managers with photos and their phone, email and Skype, then the office address, opening hours and a contact form.

Page not found: 404 with a tire as the zero, inside an orange and black striped frame with a traffic cone

Page not found

The 0 in 404 is a tire, inside a striped frame with a traffic cone at the corner.

Branding

Logo and colours

Along with the new site, the store got a new logo. Its orange, its dark grey and its tire carried over into the store pages.

Old logo: PromShyna in a rounded typeface, Shyna in orange, with a dark tire behind the last letters

Old logo

PromShyna in a rounded typeface, with Shyna in orange and a tire behind the last letters.

New logo: PROM in black and SHYNA in orange, in wide capitals, with a tire between the two words

New logo

Simpler and more geometric: PROM and SHYNA in wide capitals with a tire between the two words. It sits in the middle of the header and in the footer.

404 in dark bold digits with a tire as the zero

The tire on the site

A tire like the one in the logo stands in for the 0 on the 404 page.

Colours

  • Orange#FF973B

    Prices, buttons and the active menu item

  • Dark grey#222222

    Footer and cart buttons

  • Light grey#F5F5F5

    Page background

  • White#FFFFFF

    Header and product cards