
PromShyna
An online store for PromShyna, a shop in Ivano-Frankivsk that sells tires and wheels for special machinery, such as loaders, excavators, forklifts, tractors and trucks, and delivers across Ukraine.
My role
Designer
- Logo redesign
- Home, category and product pages
- Cart, checkout and delivery pages
- Blog, contacts and 404 pages
- Phone layouts
Team
I was the only designer and worked directly with the store’s owner. Their developers built the site.
Store pages
From search to delivery
The six pages a buyer goes through to order a tire, in the order they see them.
Home page
The home page is called Special Tire Hypermarket and starts with a filter, so a buyer can search by size or category before anything else. Below it are a slider with the catalog categories, best sellers with a cart button on each card, manufacturer logos and a short text about the store.
- Filter
- Inner diameter, category, size, manufacturer, price from and to
- Header
- Delivery phone, logo, menu, search and cart with a counter


Category page
A category opens with a breadcrumb and four filters for the tire size. Products sit four to a row, each with a name, a short description, the price and a cart button. The last card loads more products, and page numbers sit under the grid. A text about the store closes the page.
- Filters
- Tire size, seat diameter, profile width, profile height
- Product card
- Photo, name, description, price in hryvnias, cart button

Product page
A large photo sits next to the name and the specs. Under them are a short description, the price and the cart button. Once the item is added, the button reads In cart and has a cross to take it out again. Similar products follow under the card.
- Specs
- Size, model, ply rating, country, tire type, inner diameter

Cart
Each item is a row with its photo and specs, the price, a quantity menu, the sum and a delete icon. The last row has the total, a checkout button and a link back to the store.

Checkout
The store sells to companies as well as private buyers, so the order form has two tabs, Private person and Company. The company tab adds fields for the legal address, tax number, bank and account number. The order list and the total stay next to the form.
- Company tab
- Company name, contact name, delivery address, legal address, email, tax number, bank, account, phone, message

Delivery
Payment and delivery are explained in two columns. Below them is a map of Ukraine with pins on the cities, and the four steps from order to receipt, drawn next to a forklift carrying a stack of tires.
- Steps
- Order, processing, delivery, receipt

Responsive
Phone layouts
On phones the menu turns into a button next to the logo, and search and the cart share one line under it. The filter fields stack in one column, the category cards scroll sideways, and product cards show one at a time.


Inner pages
Other pages

Blog
Store news and advice on choosing tires. Each post has a photo, a topic, a date and a short excerpt.

Contacts
Two sales managers with photos and their phone, email and Skype, then the office address, opening hours and a contact form.

Page not found
The 0 in 404 is a tire, inside a striped frame with a traffic cone at the corner.
Branding
Logo and colours
Along with the new site, the store got a new logo. Its orange, its dark grey and its tire carried over into the store pages.

Old logo
PromShyna in a rounded typeface, with Shyna in orange and a tire behind the last letters.

New logo
Simpler and more geometric: PROM and SHYNA in wide capitals with a tire between the two words. It sits in the middle of the header and in the footer.

The tire on the site
A tire like the one in the logo stands in for the 0 on the 404 page.
Colours
- Orange
#FF973BPrices, buttons and the active menu item
- Dark grey
#222222Footer and cart buttons
- Light grey
#F5F5F5Page background
- White
#FFFFFFHeader and product cards